RECENT NEWS FROM DIRECT MAIL SERVICES
Power of a Mailed Newsletter
The Secret Weapon of Business Owners to Increase Revenue is the Newsletter…. but ONLY When You Do It Correctly. Regular, consistent communication with your past customers who already love you is critical to increasing your sales. Sales don’t just come from them coming...
9 Reasons Why Holiday Cards Work
Greeting cards can be an important component to any great marketing retention program. The power behind this type of direct mail comes from it's intention. Greeting cards are usually sent in to let someone know you are thinking about them during a special time, such...
Direct Mail Marketing: Does it still work in 2019?
Yes, offline marketing still delivers results in 2019. Creative marketers who tug at their prospects’ heart strings with stunning visuals or unusual mailers can really make an impact with direct mail. A whopping 4.4 percent of campaigns received a snail mail response...
RECENT NEWS FOR DIRECT MAIL SERVICES FROM PLUMB MARKETING (OUR PARENT COMPANY)
- We Have the Right Paper for the Right Print Jobby RJ Deneau on October 16, 2024 at 2:00 pm
At Plumb Marketing, we have access to hundreds of grades of high-quality paper through our extensive supplier network, perfect for our state-of-the-art digital and offset presses. This allows us to create exceptional marketing collateral and printed materials that help you stand out in the marketplace, all while meeting your deadlines. By outsourcing your printing [...] The post We Have the Right Paper for the Right Print Job appeared first on Plumb Marketing.
- Overcoming Digital Fatigue: Turning Ordinary Mail into Memorable Brand Experiencesby RJ Deneau on September 30, 2024 at 2:00 pm
Just as an email's subject line is crucial for grabbing attention, the envelope of a traditional mail piece plays a pivotal role: it needs to be compelling enough to be opened, read, and acted upon. Notifications from emails, chats, and message boards bombard us all day long. Each of them wants our attention, creating [...] The post Overcoming Digital Fatigue: Turning Ordinary Mail into Memorable Brand Experiences appeared first on Plumb Marketing.
- Impress Clients and Strengthen Your Brand with Corporate Gift Givingby RJ Deneau on September 17, 2024 at 3:55 pm
Over 90,000 people search for 'unboxing' on YouTube every month. Some unboxing videos have received over 10 million views! It’s true! And with a simple search, you can find lists of special days dedicated to just about anyone. Of course, there are the standard gift holidays like Christmas or Valentine’s, but there is also [...] The post Impress Clients and Strengthen Your Brand with Corporate Gift Giving appeared first on Plumb Marketing.
- Tactics for Designing an Attention Grabbing Political Direct Mail Campaignby RJ Deneau on August 28, 2024 at 3:00 pm
The 2024 Elections seem to be some of the most exciting, and divisive the US has faced. Americans are searching for information, and most of them trust what they receive by mail, regardless of their age. This means designing direct mail pieces that grab and keep their attention are more important than ever. Let’s [...] The post Tactics for Designing an Attention Grabbing Political Direct Mail Campaign appeared first on Plumb Marketing.
- Direct Mail Printing for Nonprofit Fundraisingby RJ Deneau on August 15, 2024 at 3:24 pm
Direct mail printing is one of the most powerful fundraising tools available today. Nonprofit organizations, churches, schools, community groups, and political campaigns can all leverage this cost-effective and impactful method to raise money for their causes. Why Should I Use Direct Mail in My Fundraising Efforts? The simplest answer is: because it works! In [...] The post Direct Mail Printing for Nonprofit Fundraising appeared first on Plumb Marketing.
- The Year of Campaign Triumphsby RJ Deneau on July 31, 2024 at 2:00 pm
This year marks a crucial election period in the US. Political campaigns at both local and national levels will strive to capture voters' attention with their messages. While televised ads and the growing influence of social media platforms play significant roles, what truly embodies the essence of a campaign? What can reach the right [...] The post The Year of Campaign Triumphs appeared first on Plumb Marketing.
- Digital Printing & Promotional Products: A Perfect Marketing Matchby RJ Deneau on July 16, 2024 at 7:04 pm
If you can dream it, it can be printed, thanks to digital printing technology. Businesses, both online and brick-and-mortar, B2B and B2C, have found digital printing makes consistent marketing strategies a reality. Artists and creators of goods also have used digital printing to increase their portfolios and reach a larger audience. Want to know [...] The post Digital Printing & Promotional Products: A Perfect Marketing Match appeared first on Plumb Marketing.
- Political Printing Plus Mailing Service Equals Resultsby RJ Deneau on June 26, 2024 at 3:00 pm
A political printing and mailing service can assist you in mobilizing your supporters to achieve your desired outcomes. Whether your campaign aims to raise funds, win an election, or increase awareness for a particular cause, consider utilizing high-quality printed political materials to support your efforts. Why Political Mailing Services Make Sense For most politicians, [...] The post Political Printing Plus Mailing Service Equals Results appeared first on Plumb Marketing.
- High Quality Printing: Offset Printing, Giclee or Lithography?by RJ Deneau on June 13, 2024 at 3:11 pm
If you're seeking consistent, high-quality printing results, offset printing might be the ideal solution for you. Whether you want to elevate your photography portfolio, print fine art on canvas, or reproduce artwork, offset printing is an excellent option. Used for decades, this versatile and popular method, combined with modern technology, is more effective than [...] The post High Quality Printing: Offset Printing, Giclee or Lithography? appeared first on Plumb Marketing.
- The Importance of Greeting Cards in Direct Mail Strategiesby RJ Deneau on May 27, 2024 at 12:00 pm
Greeting cards aren’t just for birthdays and holidays! In fact, for small businesses, adding them to their direct mail strategy reaps great rewards. The Value of Greeting Cards Greeting cards are personal, thoughtful, and brighten the receiver's day. They are a sign of relationship. Holiday cards tell the recipient they are being thought of. [...] The post The Importance of Greeting Cards in Direct Mail Strategies appeared first on Plumb Marketing.